G’day Mate!  Intela recently embarked on a voyage to the Land Down Under, attending the Ad:Tech conference in Sydney Australia!  That’s right! More than a cool hangout spot for kangaroos, koalas and survivors; Australia is one of the foremost emerging markets in new media! With a population of 20 million, Aussies have an insatiable hunger not only for Vegemite, but for reaching customers and gaining brand loyalty for relevant products online.  We saw a great opportunity to expand into Oz. With so much success in the UK market, it just made sense for us to pioneer a performance-based marketing revolution in Australia! 

Now finally back in the states after a long journey home, we brought with us hundreds of business cards, sunburns, and a plan to make our impact in the Outback a lasting one!  I’ll leave you with some of Australia’s finest slang. Enjoy! 

Amber fluid - Beer 

Ankle-biter - A small child. 

Bag of fruit - Rhyming slang for a man’s suit. 

Barbie - Barbecue. 

Earbasher - Someone who talks endlessly; a bore. 

Legless - Someone who is so drunk they can’t walk. 

Lollies - candies 

Shout - treat someone, usually to a drink “It’s your shout, mate” 

Sheila - a woman (this Irish name was so popular among immigrants that it was always safe to call a woman by it) 

Stark bollockers - naked (also see Nuddie) 

Walkabout - to go walk around, disappear for awhile 

Sickie - to take a day off work (supposedly from being sick) 

Sparrow fart - Very early in the morning.

This entry was posted on Thursday, March 20th, 2008 at 11:25 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.