Why You Should Bring One of Your Mailers to Affiliate Summit
Think Affiliate Summit is just for sales? Think again. Here are some reasons why you should be bringing a mailer to Affiliate Summit:
We know the offers: We’ve looked through networks and networks of offers. We’ve tested bingo offers, dog insurance offers (even flying monkey offers!), and everything in between looking for the next big offer. When an advertiser comes to your booth and pitches an offer, chances are pretty good that we’ve at least seen it before. We likely have an idea about what kind of payout we’re getting from other networks, rough conversion rates, and eCPMs. We can cut to the chase and save everyone some time – whether that means getting business going sooner, or saying thanks but no thanks.
We know the data: If your company is involved in list brokerage, put your mailer in touch with the person managing your data. We manage the data ourselves and know the behavior of the list. Save your clients some time testing and give them the offers that the list responds to. It will keep your complaint rates lower and your IPs cleaner, and generate more revenue for list manager and broker alike!
We can help optimize creatives: Mailers know how to optimize delivery to the major ISPs. An advertiser’s creative team might use javascript in their html code because it’s visually appealing, but we know that most ISPs won’t even let that into the junk folder, let alone inbox. Better delivery means more revenue for both parties.
We can help optimize landing pages: I couldn’t count the number of diet, bizopp, and debt offers I’ve tested throughout my career at Intela. Do you know what separates the top 5% from the rest? Your mailer might!
ESPs are there: ESPs are starting to come to the Affiliate Summit conferences, not just the ad:tech conferences. ESPs are a fantastic way to diversify your mailing platform and learn how to improve your deliverability. Who better to talk to your ESPs than a mailer?
Next time your company attends an Affiliate Summit, bring your mailer with you; the business they can generate will pay for the plane ticket!
Jen Hanson
Director of Email Marketing