1) Direct Site Media Buying
Direct site media buying is one of the highest ROI advertising methods online. It is simply buying banner ads and text links on high-traffic websites and forums and sending them to affiliate offers. There are a lot of misconceptions about display advertising, mostly that users have “banner blindness” and ignore ads on websites. In fact, the opposite is true, and smart affiliates are capitalizing on direct site media buying without having to spend $10k with a traditional display ad network. You also can avoid most of the restrictions that ad networks like Google and Facebook impose on their advertisers. Here’s how to get started promoting Intela’s offers with direct site media buying.
Step 1: Pick Your Offer
At Intela, we have hundreds of CPA offers available in dozens of niches. You’ll be able to find an offer easily by logging in to our platform and searching offers by vertical and payout. With direct site media buying, you can target the vertical of your choice, simply because their are tens of thousands of high-traffic websites in every niche. However, if you are just starting out, we suggest picking an offer that has an easily definable demographic. For example, a “beauty” offer would mostly target women between 18-49. However, as you build up your portfolio of banner placements, you can branch out and challenge yourself to find traffic for an offer with a less definable demographic.
Step 2: Select The Websites
There are two ways to find websites to advertise on.
a) Search Google for websites that rank well for the keywords you’re targeting.
b) Use Quantcast or Google Adplanner to find websites that target your demographic. For example, a fashion website targeting women in their 20′s would be a great place to advertise a fat loss or beauty product.
When you find a high-traffic site, look for contact details or an “Advertise With Us” page. If you can’t see their details on their site, do a “Whois” search and jot down their contact details so you can follow up with them.
Golden Rule: Always remember to check the website’s traffic levels on Alexa. While Alexa is not always 100% accurate, it will give you a clear picture of how much traffic the site gets on a monthly basis. and you can also see whether the traffic is dropping or climbing.
Step 3: Contact The Webmasters
By now, you should have found contact details of the websites you want to target. Email them with a professional request to buy traffic on a flat-rate basis. Not all website owners will reply right away, and that’s why you should always have at least 20-30 sites to contact and always be on the lookout for new places to advertise. When you actually do make contact, enquire about their traffic levels, pricing, placements and availability. Ideally, you should always aim to buy flat-rate priced placements (not CPM) that are “above the fold”, so the user doesn’t have to scroll to see your ad. You should always try to start with a 48-hour test. If the banner placement is $500 per month, calculate the cost for 48 hours ($33) and offer them a few bucks more ($40). Once you see that the traffic converts, pay the remaining amount to the website owner. Depending on the website, you can always negotiate for better rates over time.
Step 4: Optimize
Once you have your ad running, you need to focus on optimizing your campaign for the highest eCPM. We recommend that you rotate your banners, landing pages and offers until you reach the highest eCPM. To do this easily, you need an adserver, which will allow you to rotate creatives and optimize your campaigns scientifically. When it comes to banners, the rule is that they shouldn’t be boring! Be bold with your copy and design. A recommended resource to get ideas as to what banners are running successfully on the display ad networks is a site called WhatRunsWhere (see resources). However, an ugly banner put together in Photoshop or MS Paint can sometimes out-perform a professionally-designed banner!
Overall, direct site media buying (if bought on a flat-rate) can be extremely profitable. The advantages of this method are that you have direct relationships with several high-traffic website owners, you can start on a relatively small budget, and you’ve effectively cut out the middle man (the ad networks). Once you have a few placements running, it can be a very stable source of traffic since you’re not competing with other affiliates and have diversified your risk.
Direct Site Media Buying Resources:
What Runs Where
20 Dollar Banners
2) Pay-Per-Click (PPC)
Pay-Per-Click advertising is exactly what it sounds like; you pay everytime someone clicks on your ad. This type of advertising is highly recommended for affiliates who know the “EPC” (Earnings Per Click) of the offers they are promoting. For example, if you’re consistently getting an EPC of $0.75 promoting a CPA offer, you can confidently bid anywhere below $0.75 to get a lead. Of course, different traffic sources will have different quality and therefore will give you different EPC’s. The traffic you can from Google Adwords or MSN Adcenter will be different than the traffic you get from a second-tier search engine like 7Search. A few years ago, affiliates could easily promote on Google Adwords (easily the highest quality traffic around), but Google have since banned the majority of affiliates, and most affiliates now use sources like MSN Adcenter and Facebook. We highly recommend promoting our finance offers (Quick Credit Score and Belmont Thornton PPI Claims) with pay-per-click advertising.
MSN Adcenter (Yahoo & Bing)
3) Pay-Per-View (PPV)
Pay-Per-View traffic (sometimes called Cost-Per-View) is a cheap and effective way to promote email submit offers and build your email list (recommended for long-term affiliate income). This is how it works. You target users that have specifically agreed to receive advertising in exchange for previously downloading a game or toolbar. This is legitimate, permission-based marketing. You may have encountered PPV ads before; ever been on a website, closed the window and seen a few popup windows appear behind it? Those popup windows are PPV ads, and those advertisers were paying pennies per VIEW of their ad. To succeed with PPV advertising, you need to develop a list of thousands of keywords and relevant URL’s that are targeted to your offer. For example, if you were promoting a dating offer, you could have your ad pop up behind a high-traffic relationship advice website. If you bid correctly, your ad will show up everytime one of these users visits one of those competing URL’s, and you can leverage the hard work of other websites to funnel traffic to your offer.
4) Newsletter Advertising (Solo Ads)
Newsletter Advertising is perhaps the most responsive traffic you could ever find.
If you can find a targeted newsletter to advertise your CPA offers to, you’ll be able to generate a surge of leads and sales without much effort. The reason that email traffic is so responsive is because these groups of people have shown their interest in your topic and are a captive audience due to their trust in the newsletter publisher. It’s easy to find newsletters to advertise in, regardless of the niche you’re targeting. The first thing to do is head to Google and type in “your niche + newsletter”. So if you were advertising a diet product, you would search for “diet + newsletter”, “fitness + newsletter” or “fat loss + newsletter”. Make sure the sites you target look legimate and up-to-date, sign up to the newsletters and review the kind of content that subscribers are receiving. Once you have found a high-quality newsletter to advertise in, contact the site owner and negotiate pricing and a date when your ad will run. You can normally negotiate at 20-25% off the asking price of the ad. The next thing to do is contact your affiliate manager at Intela and ask for some proven email copy for the offer. If you’re advertising in newsletters regularly, we highly suggest sending the traffic to an opt-in page before they see the CPA offer. If you can build your own email list in this niche, you can follow up with more promotions and this can multiply your earnings in the long-run. Another benefit of newsletter advertising is that you only to find around 5 high-quality newsletters to advertise in; you can then run ads in each one every month.
Newsletter Advertising Resources:
Directory of Ezines
Now you’re armed with four extremely powerful paid advertising methods, why not start making money with Intela right away? Sign up here to get access to hundreds of exclusive, high-paying CPA offers: http://signup.intela.com
Posted by: Kunjal Kanabar, Media Buying Specialist