One of the Intela’s value statements is “we embrace cultural diversity of employees and markets”. This is not only a written value; it’s completely true. We are a global company and many of us come from different countries and cultures. Our diversity makes us unique and ahead of the other companies, allowing us to be successful.
One example is the Spanish project for the last quarter of 2011 and strategic lines for 2012. We prepared a brainstorm where we implicated all the Spanish-speaking people from all teams such as; the affiliate/publisher department, the email marketing department, the sales team, the accounts managers and obviously the European lead generation team.
In this session we gave input on the Lead Generation business SWOT and an evaluation of the current landing pages through a room tour, taking opinions and ideas from everyone’s point of view. We got input about the new prize draws and key moments in Spain and getting ideas from Spanish magazines as well. We also established the priorities of the new projects and the main lines on the Spanish speaking expansion.
The results were a Q4 performance plan and a creative plan with the time scale for release ready for the new labels. The first one, supermarket voucher, goes live this week. The next week we will have the Christmas Spanish basket label, very popular in Spain. And shortly a scooter, the most sold in Spain, a Christmas trip to ski at Vaqueira, the most luxurious place to ski in Spain, a cosmetics voucher, a watch and a prize draw with Apple products.
We will know the final results at the end of this year and during 2012, but the improvements are coming. Now we can elaborate faster and add more new prize draws with our fantastic in house designer, and create targeted campaigns, thus, generating more leads with higher quality and up to date with the new trends in Spain.
Posted by Xavier Penades, Online Marketing Executive.
