Expanding a business in another country

Archive for the ‘Team Intela’

Expanding a business in another country

Tuesday, May 21st, 2013

One of the first things you should think about when expanding a business to another country is if it is really worth it. To find out whether it is we can use various indicators to determine whether the expansion of our business to other countries is feasible. We also have to take into account the risk factor, how much risk are we willing to accept?

 

FIRST STEPS

The first steps when performing an expansion are very basic. Know the culture of the country, its economy, its sectors, labour laws, support for foreign investment, wages paid by our industry in the country and ultimately understand how to do business in the country. If we look around us, the way we do business changes from region to region. While England, United States and Ireland share certain patterns of behavior to discuss negotiations and strategic agreements, this differs from the patterns used in Southern Europe, Latin America or Asia. A good understanding of these patterns is key to the success of international expansion.

 

DEFINE THE MARKET

Another important indicator to measure risk before an expansion to another country is to conduct a market study. This can be ordered from an external consultant or can be carried out within the company. Depending on what you want, the report specialises and targets what you choose, developing it in-house or hiring a consulting firm.  The market has to collect a lot of aspects about the country and should always articulate global and individual levels.

To summarise some of the aspects:

•    Study of the sector using a deductive model.

•    Study of the various players within the industry.

•    Compare our company from the competition.

•    Analyze the legal and labour procedures to implement the business in the country.

•    Minimum requirements to be implemented with guarantees.

•    Level of plan investment and ROI.

•    Advantages and disadvantages of the expansion.

•    Time for expansion.

•    Short, medium and long term goals.

•    Brand presence in the country and marketing strategy.

 

DEFINE THE TEAM

Another key is to clearly define the team that is responsible for carrying out the expansion the destination country. There must be a core strong and organised enough to be able to influence the results of the country with increased income. Normally companies expect great results the first year of implementation, it is well known in all the markets unless you start from scratch, the first year of revenue does not tend to go to as well, and the paperwork for the expansion also slows down the speed of generating business.

On the other hand, the investment is intended to also decide the speed of implementation and the speed with which it will increase the business in the country.

To set the speed, again we must turn to our market report, the current opportunity, future opportunity, the economic situation of the company, and acquired knowledge about the country, etc.

 

MODEL FOR EXPANSION

We must also take into account the overall company strategy that you can use and the different models for the implementation of a company in another country.

Generally, there are three possibilities:

•    Acquire a local company.

•    Make a strategic alliance.

•    Starting from scratch, initially displacing national teams, then through a permanent establishment and finally a fixed organisation.

These are some basic notes you should play for the expansion to another country. It is a pleasant melody that ultimately increases the symphony of money within our company.


Blog By: Carlos Oleaga, Director España / Latam

 

Teamwork

Friday, April 26th, 2013

Teamwork and collaboration are critical to mission achievement in any organisation that has to respond quickly to changing circumstances. Research has not only affirmed that idea but also surfaced a number of mistaken beliefs about teamwork that can side-track productive collaboration. Here are six of them:

 

Misperception #1: Harmony helps. Smooth interaction among collaborators avoids time-wasting debates about how best to proceed.

Actually: Quite the opposite, research shows. Conflict, when well managed and focused on a team’s objectives, can generate more creative solutions than one sees in conflict-free groups. So long as it is about the work itself, disagreements can be good for a team. Research on symphony orchestras showed that slightly grumpy orchestras played a little better as ensembles than those whose members worked together especially harmoniously.

 

Misperception #2: It’s good to mix it up. New members bring energy and fresh ideas to a team. Without them, members risk becoming complacent, inattentive to changes in the environment, and too forgiving of fellow members’ misbehaviour.

Actually: The longer members stay together as an intact group, the better they do. As unreasonable as this may seem, research evidence is unambiguous. Whether it is a football team or a string quartet, teams that stay together longer play together better.

 

Misperception #3: Bigger is better. Larger groups have more resources to apply to the work. Moreover, including representatives of all relevant constituencies increases the chances that whatever is produced will be accepted and used.

Actually: Excessive size is one of the most common–and also one of the worst–impediments to effective collaboration. The larger the group, the higher the likelihood of social loafing (sometimes called free riding), and the more effort it takes to keep members’ activities coordinated. Small teams are more efficient–and far less frustrating.

 

Misperception #4: Face-to-face interaction is passé. Now that we have powerful electronic technologies for communication and coordination, teams can do their work much more efficiently at a distance.

Actually: Teams working remotely are at a considerable disadvantage. There really are benefits to sizing up your teammates face-to-face. A number of organisations that rely heavily on distributed teams have found that it is well worth the time and expense to get members together when the team is launched, again around the midpoint of the team’s work, and yet again when the work has been completed.

 

Misperception #5: It all depends on the leader. Think of a team you have led, or on which you have served, that performed superbly. Now think of another one that did quite poorly. What accounts for the difference between them? If you are like most people, your explanation will have something to do with the personality, behavior, or style of the leaders of those two teams.

Actually: The hands-on activities of group leaders do make a difference. But the most powerful thing a leader can do to foster effective collaboration is to create conditions that help members competently manage themselves. The second most powerful thing is to launch the team well. And then, third, is the hands-on teaching and coaching that leaders do after the work is underway. Research suggests that condition-creating accounts for about 60% of the variation in how well a team eventually performs; that the quality of the team launch accounts for another 30%; and that real-time coaching accounts for only about 10%. Leaders are indeed important in collaborative work, but not in the ways we usually think.

 

Misperception #6: Teamwork is magical. To harvest its many benefits, all one has to do is gather up some really talented people and tell them in general terms what is needed–the team will work out the details.

Actually: It takes careful thought and no small about amount of preparation to stack the deck for success. The best leaders provide a clear statement of just what the team is to accomplish, and they make sure that the team has all the resources and supports it will need to succeed. Although you may have to do a bit of political manoeuvring to get what is needed for effective collaboration from the broader organisation, it is well worth the trouble.

 

This is based on an article that inspires me every day in my role as a team leader and Country Manager. Find out more at http://blogs.hbr.org/cs/2011/06/six_common_misperceptions_abou.html

Blog by: Dan Hunwick, UK Manager

Intela goes to ASW

Friday, February 1st, 2013

Some people from the Boulder office might have noticed almost ten people were missing from the office for a few days mid January. Some heard we all went to Vegas and they were jealous thinking we had a mini vacation. Unfortunately Trade shows may be fun but they are not vacation. Early meetings, hectic booth duty, and long nights make for a very busy work day; most people didn’t ever leave Caesars’ Palace. The sales department had several important things to accomplish while they were at the trade show, the top on their agenda were meeting existing clients and getting prospects of new ones.

In sales the average account manager has about 100 active clients they work with on a month to month basis. Meeting your clients in person makes all the difference in the world. Getting to know the person you are consistently emailing, instant messaging and calling helps ease the relationship. Knowing your clients on a personal level helps maximize the account you both share. When you have enough time to really explore what your clients really do well with and what they are working on, it gives you a whole new start to the adding value to your relationship.

Also at the show we were all looking for the next big sales opportunity. In most Trade shows Intela has a booth which ensures new clients stopping by to see what we are all about. Being at the booth always makes for a fun and informative time, you get to interact with new faces and explain what Intela is all about.  As you discuss what Intela can do for the client you are getting information from them on what they can do for us. At this show our team was focused on Mobile. We were really looking for Mobile download applications. Speaking with people about these topics helps us get a feel for where everyone else is in this vertical.

I personally have only been to 2 shows with Intela but I know to expect a busy few days during the show and a busy few weeks after the show. Not only is the pressure on after the show to turn the prospects into clients, but all the promises you made to your existing clients need to become a reality as well. The tradeshow season is in full swing with the sales team busy cranking away, we are trying hard to find the next big thing for Intela. Some are already in the works and some are still being chased- either way I want to thank Sales for their dedication and determination!

 

Post by: Brittany Robertson, Senior Account Manager

London experiences a cold snap

Friday, November 23rd, 2012

Love it or hate it, it’s that time of year when all across the country people are leaving their offices in droves to pose and smile for the obligatory corporate Christmas card photo.

This year was my turn to take the photo, so everyone wrapped up warm and trundled down to Oxford Circus where we somehow managed to get 50+ people to stand on the tiny traffic island in the middle of the road and smile for the camera. Thanks to some help from my talented assistant Felipe, a tripod and a remote shutter release, I am also present in the photo… (that’s me with the red hair, bottom right).

Shivering in Oxford Street

Because the photo was taken at midday, beneath typically British cloudy skies, I felt it needed to become more Christmassy – which is why I had everyone pose under the Oxford Street Christmas lights (which this year have a yummy Marmite theme).

With this in mind I returned to exactly the same location after the sun had set, and stood around for several 5 minute long exposures of the passing traffic, which I then stitched together to create a bright, vibrant street image showing a lot of light and traffic trail movement, and featuring the all-important sparkly Christmas lights.

Oxford Street lights

In Photoshop, I then cut out everyone from the first photo and colourised them to match the sodium-lit evening environment. I also took this opportunity to add some people who were unfortunately unable to make it to the original photo shoot. If you move your mouse over the above image you can see how I did this.

I added some extra Christmas lights I took photos of further down Oxford Street, and did final cleanup on the photo which entails such exciting things as removing signage from shops and buses, and cleaning up any litter on the floor, and this is the final photo which will appear – along with photos from our Boulder and Harrisburg offices – on the Intela Christmas card this year!

Merry Christmas from Intela

 

Post by: Keira Vallejo, Creative Lead

Views from the UK Intela Sales Team

Friday, November 16th, 2012

As a performance marketing company Intela is approached continuously to run campaigns – we run offers at little or no risk to the client, so it’s no surprise that we have a long queue of people at our door that would like us to take the risk on our own email data.  The secret of course is, to ensure that we run the most profitable campaigns that we can.  These may be campaigns that are already out in the marketplace…or clients that are totally new to the concept of performance based campaigns.

There are pros and cons to both – the client that is already running a campaign through another network perhaps, knows the ropes. He has tried and tested email creatives, great converting landing pages…and plenty of experience in what we do.  In theory, setting up one of these campaigns is easy…and should be making Intela revenue quickly.  If only life was that simple! This campaign is already being promoted by thousands of others, and Intela becomes just another affiliate.  We are unlikely to get anything different from the client – higher payouts will be harder to negotiate, creatives will be the same as everyone else’s…and there will be little, if anything new about this campaign.  So will it quickly and easily make us money?

What about the client that’s totally new to game?  On the face of it, online performance marketing is pretty attractive for the advertiser…there’s low risk…and it looks fairly straightforward to set up and execute.  But as business development managers, we have to be very aware that newcomers will need to learn the game…and if they are in the same sector as old hands, then they will need to break through the natural barrier that the old campaigners put up.  Intela is going to find it hard to get a new PPI offer working as well as a campaign that has been running for months…or years.  One might think….Is it worth the trouble, let’s keep sending the campaigns that work!

This is where judgment and experience come into play – Intela needs new business and new sectors of business…otherwise we stand still…and ultimately die.  We need to ensure that the new client has the support internally to see the course through – does he have unlimited budgets….can his call centre take leads 7 days a week…is his tech team on board – does he get back to you with answers…or more questions?

There are always going to be campaigns that we overlook – campaigns that would have made a lot of money…and others that take ages to set up, and never make us anything.  The role of business development manager in our arena is to make the right judgements…and where we make the wrong ones…learn…learn….and keep learning.

Happy Hunting!

 

Post by: Chris Blum, Senior Sales Manager

The I’s of Innovation

Monday, October 22nd, 2012

A common maxim in business is, “if you aren’t moving forward, you’re moving backward.”  This is especially true in the still-new online industry.  In any industry, the innovative edge means the difference between being on top and being in the mediocre middle.  In a rapidly developing industry such as ours, the innovative edge means the difference between survival and a fading memory (Pets.com, anyone?).  But what does it mean to be Innovative?

The first I of Innovation is Idea.  What is the hole in the market?  How are you uniquely equipped to respond to it?  Will it provide a sufficient revenue stream for your company?

The second I in the Innovation process is Implementation.  As another old saying goes, to everything there is a season.  If you have a brilliant idea, don’t sit on it!  It is only a matter of time before another brain identifies the same need in the marketplace and acts on it accordingly. There is a delicate balance between being the best in the market and being the first to market.  Spend too much time on your project, and someone else will beat you to the punch.  Spend too little time on your project, and someone will come out with a new-and-improved version all too soon.

A third I in Innovation is Incessant.  Innovate without ceasing.  Even if you are the best in and first to market, your idea will quickly be stolen, replicated, and standardized throughout the space.  This is the sincerest form of flattery, but it doesn’t help pad the bottom line!  The only way to be and stay on top is to have an ongoing flow of new ideas executed in a timely manner.

And let’s not forget the most important part of Innovation, even though it doesn’t start with I: Fun!  Creativity and new ideas are what keep many of us coming to work.  You don’t want to miss out.

 

Post by: Becky Wink, NA/AU Product Manager

 

Well Done Email Team!

Thursday, October 18th, 2012

I want to be the first to congratulate Intela’s Email team for setting the one day revenue record in Australia. October continues to be a banner month.  AU email revenue continues to grow as advertisers are turning to us for our consistent volume,  quality, and targeting. Email has been proven as an effective way for marketing managers to increase their ROI. If you would like to discuss how Intela can help you get started reaching new customers in the AU / NZ market please contact me today! Nick.Haggerty@intela.com

Fun facts about Australia provided by Mike Griffin from the email team:

-Australia holds the World’s longest mail run in a single day. The flying postman’s route from Cairns to Cape York covers 1450km over nine hours with ten stops.

-South Australia is the driest state on the World’s driest continent.

-Australia was originally called ‘New South Wales’ and was settled as a British penal colony 1770-1788.

 

Post by: Nick Haggerty, AU/CA Country Manager

4 Powerful Advertising Methods For Promoting Affiliate Offers With Intela

Monday, February 6th, 2012

1) Direct Site Media Buying

Direct site media buying is one of the highest ROI advertising methods online. It is simply buying banner ads and text links on high-traffic websites and forums and sending them to affiliate offers. There are a lot of misconceptions about display advertising, mostly that users have “banner blindness” and ignore ads on websites. In fact, the opposite is true, and smart affiliates are capitalizing on direct site media buying without having to spend $10k with a traditional display ad network. You also can avoid most of the restrictions that ad networks like Google and Facebook impose on their advertisers. Here’s how to get started promoting Intela’s offers with direct site media buying.

Step 1: Pick Your Offer

At Intela, we have hundreds of CPA offers available in dozens of niches. You’ll be able to find an offer easily by logging in to our platform and searching offers by vertical and payout. With direct site media buying, you can target the vertical of your choice, simply because their are tens of thousands of high-traffic websites in every niche. However, if you are just starting out, we suggest picking an offer that has an easily definable demographic. For example, a “beauty” offer would mostly target women between 18-49. However, as you build up your portfolio of banner placements, you can branch out and challenge yourself to find traffic for an offer with a less definable demographic.

Step 2: Select The Websites

There are two ways to find websites to advertise on.

a) Search Google for websites that rank well for the keywords you’re targeting.

b) Use Quantcast or Google Adplanner to find websites that target your demographic. For example, a fashion website targeting women in their 20′s would be a great place to advertise a fat loss or beauty product.

When you find a high-traffic site, look for contact details or an “Advertise With Us” page. If you can’t see their details on their site, do a “Whois” search and jot down their contact details so you can follow up with them.

Golden Rule: Always remember to check the website’s traffic levels on Alexa. While Alexa is not always 100% accurate, it will give you a clear picture of how much traffic the site gets on a monthly basis. and you can also see whether the traffic is dropping or climbing.

Step 3: Contact The Webmasters

By now, you should have found contact details of the websites you want to target. Email them with a professional request to buy traffic on a flat-rate basis. Not all website owners will reply right away, and that’s why you should always have at least 20-30 sites to contact and always be on the lookout for new places to advertise. When you actually do make contact, enquire about their traffic levels, pricing, placements and availability. Ideally, you should always aim to buy flat-rate priced placements (not CPM) that are “above the fold”, so the user doesn’t have to scroll to see your ad. You should always try to start with a 48-hour test. If the banner placement is $500 per month, calculate the cost for 48 hours ($33) and offer them a few bucks more ($40). Once you see that the traffic converts, pay the remaining amount to the website owner. Depending on the website, you can always negotiate for better rates over time.

Step 4: Optimize

Once you have your ad running, you need to focus on optimizing your campaign for the highest eCPM. We recommend that you rotate your banners, landing pages and offers until you reach the highest eCPM. To do this easily, you need an adserver, which will allow you to rotate creatives and optimize your campaigns scientifically. When it comes to banners, the rule is that they shouldn’t be boring! Be bold with your copy and design. A recommended resource to get ideas as to what banners are running successfully on the display ad networks is a site called WhatRunsWhere (see resources). However, an ugly banner put together in Photoshop or MS Paint can sometimes out-perform a professionally-designed banner!

Overall, direct site media buying (if bought on a flat-rate) can be extremely profitable. The advantages of this method are that you have direct relationships with several high-traffic website owners, you can start on a relatively small budget, and you’ve effectively cut out the middle man (the ad networks). Once you have a few placements running, it can be a very stable source of traffic since you’re not competing with other affiliates and have diversified your risk.

Direct Site Media Buying Resources:

Alexa

Quantcast

Google Adplanner

Whois

AdShuffle

What Runs Where

20 Dollar Banners

2) Pay-Per-Click (PPC)

Pay-Per-Click advertising is exactly what it sounds like; you pay everytime someone clicks on your ad. This type of advertising is highly recommended for affiliates who know the “EPC” (Earnings Per Click) of the offers they are promoting. For example, if you’re consistently getting an EPC of $0.75 promoting a CPA offer, you can confidently bid anywhere below $0.75 to get a lead. Of course, different traffic sources will have different quality and therefore will give you different EPC’s. The traffic you can from Google Adwords or MSN Adcenter will be different than the traffic you get from a second-tier search engine like 7Search. A few years ago, affiliates could easily promote on Google Adwords (easily the highest quality traffic around), but Google have since banned the majority of affiliates, and most affiliates now use sources like MSN Adcenter and Facebook. We highly recommend promoting our finance offers (Quick Credit Score and Belmont Thornton PPI Claims) with pay-per-click advertising.

Pay-Per-Click Resources:

Google Adwords

MSN Adcenter (Yahoo & Bing)

Facebook

3) Pay-Per-View (PPV)

Pay-Per-View traffic (sometimes called Cost-Per-View) is a cheap and effective way to promote email submit offers and build your email list (recommended for long-term affiliate income). This is how it works. You target users that have specifically agreed to receive advertising in exchange for previously downloading a game or toolbar. This is legitimate, permission-based marketing. You may have encountered PPV ads before; ever been on a website, closed the window and seen a few popup windows appear behind it? Those popup windows are PPV ads, and those advertisers were paying pennies per VIEW of their ad. To succeed with PPV advertising, you need to develop a list of thousands of keywords and relevant URL’s that are targeted to your offer. For example, if you were promoting a dating offer, you could have your ad pop up behind a high-traffic relationship advice website. If you bid correctly, your ad will show up everytime one of these users visits one of those competing URL’s, and you can leverage the hard work of other websites to funnel traffic to your offer.

Pay-Per-View Resources:

Traffic Vance

Media Traffic

Lead Impact

Direct CPV

CPV Lab

4) Newsletter Advertising (Solo Ads)

Newsletter Advertising is perhaps the most responsive traffic you could ever find.

If you can find a targeted newsletter to advertise your CPA offers to, you’ll be able to generate a surge of leads and sales without much effort. The reason that email traffic is so responsive is because these groups of people have shown their interest in your topic and are a captive audience due to their trust in the newsletter publisher.  It’s easy to find newsletters to advertise in, regardless of the niche you’re targeting. The first thing to do is head to Google and type in “your niche + newsletter”. So if you were advertising a diet product, you would search for “diet + newsletter”, “fitness + newsletter” or “fat loss + newsletter”. Make sure the sites you target look legimate and up-to-date, sign up to the newsletters and review the kind of content that subscribers are receiving. Once you have found a high-quality newsletter to advertise in, contact the site owner and negotiate pricing and a date when your ad will run. You can normally negotiate at 20-25% off the asking price of the ad. The next thing to do is contact your affiliate manager at Intela and ask for some proven email copy for the offer. If you’re advertising in newsletters regularly, we highly suggest sending the traffic to an opt-in page before they see the CPA offer. If you can build your own email list in this niche, you can follow up with more promotions and this can multiply your earnings in the long-run. Another benefit of newsletter advertising is that you only to find around 5 high-quality newsletters to advertise in; you can then run ads in each one every month.

Newsletter Advertising Resources:

Arcamax

Newsmax

Directory of Ezines

Now you’re armed with four extremely powerful paid advertising methods, why not start making money with Intela right away? Sign up here to get access to hundreds of exclusive, high-paying CPA offers: http://signup.intela.com

Posted by: Kunjal Kanabar, Media Buying Specialist

New Home for the UK Email Team

Friday, January 27th, 2012

It’s no big secret that the Intela London office keeps growing! The story for the UK office started a few years ago with only a few people on board but now our London office is counting nearly 50 employees. To accommodate our tremendous growith, we decided to add a second office space to move some of our staff into. Eight members of our UK email team moved into the new office: same building but different suite.

If you didn’t get the chance to come and see us in our new place it is time! We are now located in Suite 350 (instead of 305… not hard to remember?!). We made it all cozy to motivate ourselves to hit more records for 2012!

Even though this is just temporary (Intela is trying to find a new big office for everyone) we couldn’t help hosting a little celebration last Friday so everyone could see this new little nest… and yes we managed to all fit in there, take a peek at the pictures!

Posted by: Nina Albert, Email Marketing Analyst

Will 2012 Be the Year that Smartphones Become Geniuses?

Friday, January 20th, 2012

Blackberry’s EMEA Director of Marketing, Tim Hodkinson declared that, “2012 will be the year of NFC.” At which point, everyone thought to himself: ‘what is NFC and are we going to need Arnie to battle it?’

NFC stands for Near Field Communication, a short-range wireless technology that you most likely unwittingly use today.  The key fobs you swipe to get into your office uses NFC.  So does that contactless credit card you use each morning to get your balanced nutrition at McDonalds or Starbucks.

NFC devices can be used with contactless payment systems in combination with things like Google Wallet – a virtual wallet that stores credit card information.  Germany has already trialed a NFC ticketing system for public transport using NFC.

Now imagine that your credit card, your key fob, your business cards, your bus pass and even your car keys are simply one device: your mobile phone.  No more rooting around your wallet for the right credit card or clawing through your purse for your office keycard.  With Blackberry pledging to have every device launched in 2012 configured for NFC as standard (and Apple following suit) you can guarantee that 20-somethings at watering holes everywhere will be more wary of the classic in-to-the-toilet-phone-fumble.

The UK has more than 50,000 swipe-and-pay terminals right now.  Transactions are mostly limited to small-ticket items, for things under £15.  However, Blackberry believes that larger scale commerce will become commonplace using linked credit lines on your mobile device.  Industry experts, Forrester Research predicts that commerce on NFC-mobile devices will reach $31 billion globally by 2016.

Major players like Visa, MasterCard and Lloyds TSB are partnering with phone powerhouses like Samsung, RIM and Apple to develop many NFC-enabled devices.  Mobile service providers like O2, Vodafone, T-Mobile and Verizon are all exploring standardized payment platforms as well.  Hodkinson says, “You will see cobranded activity with us and the mobile operators communicating how NFC can be used for things like payments and advertising.”

In addition to acting as your credit card, Blackberry is testing the ability to swap contact info, videos and photos by simply tapping two phones together.   This will make pulling a girl’s digits on a night out with the guys almost 100% foolproof.  No more texting Claire to say how great it was to meet her only to have her reply that her name is ‘Holly.’

Mass adopting of mobile wallets offers brands a chance to be at core of consumer purchase decisions.  Brands are already developing NFC loyalty schemes, price comparison services and of course, display ads tailored to a users’ shopping habits.  But is the average Joe really ready to have EVERYTHING tied to his phone?  Perhaps we’ll find out in 2012.

Posted By: Jay Andrews, Senior Account Manager