News « Online Lead Generation & Email Marketing | Intela

21 May 2013 | Expanding a business in another country

One of the first things you should think about when expanding a business to another country is if it is really worth it. To find out whether it is we can use various indicators to determine whether the expansion of our business to other countries is feasible. We also have to take into account the risk factor, how much risk are we willing to accept? FIRST STEPS The first steps when performing an expansion are very basic. Know the culture of the country, its economy, its sectors, labour laws, support for foreign investment, wages paid by our industry in the country and ultimately understand how to do business in the country. If we look around us, the way we>

1 May 2013 | Teamwork

Teamwork and collaboration are critical to mission achievement in any organisation that has to respond quickly to changing circumstances. Research has not only affirmed that idea but also surfaced a number of mistaken beliefs about teamwork that can side-track productive collaboration. Here are six of them: Misperception #1: Harmony helps. Smooth interaction among collaborators avoids time-wasting debates about how best to proceed. Actually: Quite the opposite, research shows. Conflict, when well managed and focused on a team’s objectives, can generate more creative solutions than one sees in conflict-free groups. So long as it is about the work itself, disagreements can be good for a team. Research on symphony orchestras showed that slightly grumpy orchestras played a little better as>

10 April 2013 | Network Update

2013 has been very exciting so far for Intela, especially for the ever growing Network team! At the start of the year we adopted a new country focused approach, and now have dedicated management for Italy, as well as the UK, USA, Canada, Australia, France, Spain and the Netherlands. Phew! Furthermore, before the year is out we hope to have developed in more new markets including Poland, Scandanavia, and Latin America. The new country approach offers our Advertisers and Publishers alike additional resource having both a Publisher and Account Manager contact, and enables the team here to offer a fuller client service understanding all sides of the business. I myself joined Intela 3 months ago, from Affiliate Window, as the UK>

13 February 2013 | Business Intelligence at Intela

Intela launched BI at the beginning of 2011 with ambition of a) consolidating multi-source data at the backend with sophisticated processes of data cleansing, standardization, and transformation, b) presenting business a single version of data with high level of accuracy, c) powering business with automated processes and tools for analytics on dynamics of business based on close-to-near-real-time data including customer segmentation based on demographics and behavior, and d) providing power to business to make quick business decisions of campaign management. Intela made this decision to embrace the primary challenges we were facing: There were all kinds of data we possess but there is no easy way to access it and integrate it. There were possibly multiple versions of the same>

1 February 2013 | Intela goes to ASW

Some people from the Boulder office might have noticed almost ten people were missing from the office for a few days mid January. Some heard we all went to Vegas and they were jealous thinking we had a mini vacation. Unfortunately Trade shows may be fun but they are not vacation. Early meetings, hectic booth duty, and long nights make for a very busy work day; most people didn’t ever leave Caesars’ Palace. The sales department had several important things to accomplish while they were at the trade show, the top on their agenda were meeting existing clients and getting prospects of new ones. In sales the average account manager has about 100 active clients they work with on a>

28 January 2013 | Don’t Call Us Accounting

January in not only the beginning of the New Year but also a very hectic period especially for Intela’s Finance Department; in addition to the usual routines every member has to focus on the Year End Close-off. As exciting as it sounds, it is the time of the year to look back at the previous 12 months – verify and reconcile the data making sure that nothing was omitted and any discrepancies or issues resolved. I don’t want to, however, describe the internal processes within our team even if it would be a very compelling read, I would rather have a look back at the last year as the year of change not only for Intela but especially for the>

18 January 2013 | Understanding Consumer Behavior

Understanding how consumers think and behave puts any online marketer at a huge advantage. When we are able to understand the consumer, we are able to provide value to the consumer. When all is said and done, our ability to provide value to the consumer is what determines if a lead is excellent or mediocre for an advertiser. The economy, political landscape, and recent social trends are all factors that play into how consumers behave online. Understanding what is going on inside the consumer’s head takes testing, research and an open mind. Sometimes you have to take a step back and look at your product from a consumer’s point of view. This task is easier said than done as often>

11 January 2013 | What’s in store for the email team in 2013

After a nice quiet period over Christmas and New Year, the email team is back in full-force to start 2013 off with a bang and looking forward to innovations throughout the next 12 months. Of course, with the New Year comes a fresh start and we’ve had some exciting structural changes within the email team in both Colorado and the UK. Here in the UK we are welcoming Lisa Smith, our new Delivery Team Manager, who has worked for 5 ½ years in the email industry, broadcasting campaigns for top property websites and working with various ESPs. She will bring fresh ideas and expertise into Intela and we are excited about the year of success ahead! So what have we>

7 December 2012 | Intela and IPV6

As a global provider of digital marketing products, we at Intela are acutely aware of the diminishing pool of IP addresses for our customers. While there is a standard to support IPV6 and transitional IPV4/6 hybrid addresses, not all legacy networks and routers currently support the naming and routing changes required to pass traffic. We are working to position our infrastructure to support both IPV4 and IPV6 so the transit paths of our customer marketing offers flow freely now and in the future. How Did We Get Here? In 1981, the IPV4 standard was approved. The standard provides numerical addresses formatted as 111.111.111.111 and supports 4.29 billion different address combinations that could be allocated and used by companies to support>

5 December 2012 | Being An Affiliate Manager

Being an Affiliate Manager is a bit like putting together a puzzle. You have many components of the puzzle which are hundreds of publishers and offers. Somehow you have to put all these pieces together for the best outcome possible, revenue. In order to make it all work you have to know what traffic you have: What countries, what types of traffic, what payouts will work and what verticals. Seems easy enough but when you factor in how many offers there are, managing epc’s and publisher’s expectations, caps on offers, and constant communication with your team it can be a handful. When you have just parts of the puzzle you have to improvise and see how you can make the>

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