Some people from the Boulder office might have noticed almost ten people were missing from the office for a few days mid January. Some heard we all went to Vegas and they were jealous thinking we had a mini vacation. Unfortunately Trade shows may be fun but they are not vacation. Early meetings, hectic booth duty, and long nights make for a very busy work day; most people didn’t ever leave Caesars’ Palace. The sales department had several important things to accomplish while they were at the trade show, the top on their agenda were meeting existing clients and getting prospects of new ones.
In sales the average account manager has about 100 active clients they work with on a month to month basis. Meeting your clients in person makes all the difference in the world. Getting to know the person you are consistently emailing, instant messaging and calling helps ease the relationship. Knowing your clients on a personal level helps maximize the account you both share. When you have enough time to really explore what your clients really do well with and what they are working on, it gives you a whole new start to the adding value to your relationship.
Also at the show we were all looking for the next big sales opportunity. In most Trade shows Intela has a booth which ensures new clients stopping by to see what we are all about. Being at the booth always makes for a fun and informative time, you get to interact with new faces and explain what Intela is all about. As you discuss what Intela can do for the client you are getting information from them on what they can do for us. At this show our team was focused on Mobile. We were really looking for Mobile download applications. Speaking with people about these topics helps us get a feel for where everyone else is in this vertical.
I personally have only been to 2 shows with Intela but I know to expect a busy few days during the show and a busy few weeks after the show. Not only is the pressure on after the show to turn the prospects into clients, but all the promises you made to your existing clients need to become a reality as well. The tradeshow season is in full swing with the sales team busy cranking away, we are trying hard to find the next big thing for Intela. Some are already in the works and some are still being chased- either way I want to thank Sales for their dedication and determination!
Post by: Brittany Robertson, Senior Account Manager